A strategic and diverse communications approach was taken in order reach to communities pertinent to client’s desired audiences. With a heavy focus on Picnic de Libros ¡en casa!, Baila, and other events, we handled advertising purchasing, calendar listings, assisted in managing overall communications team, and made sure all deadlines and deliverables were met. Additionally, we worked with Koubek Center in shifting to all virtual events when the pandemic lockdowns began, and throughout.
Digital ads were placed in hyper local publications, eblasts, newsletters, homepage banners, and extended to a much broader audience through spanish radio. The ads were featured in Miami Today News, Miami Moms, Munchkin Fun, New Tropic, Calle Ocho News, New Times, Social Miami, Caracol, and Facebook and Instagram Ads. Through these outlets, each advertisement garnered outreach to the business sector, families, and members of older and younger generations alike.
Flip through the report below for an in-depth look at services and results.