#socialmediasurvey

Social Media Survey

Thank you for participating in our survey, conducted by The AO Insight Group. This survey aims to understand social media usage patterns and preferences to help us enhance marketing strategies for our clients, and share with our peers. Your responses will provide valuable insights while ensuring your privacy is protected. Please note that all information collected will be kept strictly confidential, and no personal identifying information will be retrieved or stored. Thank you for your time!

1Demographics

2Usage

3Content

4Design

Demographics

Gender

*Select One

Male

Female

Non-binary

My gender is not listed

Prefer not to answer

Preferred Language

*Select One

English

Spanish

Creole

Other

If you selected other, please specify your preferred language:

What best describes your race and ethnicity?

*Select all that apply

Arab American/Middle Eastern/North African

American Indian/Alaskan Native

Asia

Black or African American

Hispanic/Latino - Afro-Latino

Hispanic/Latino

Hispanic/Latino - White

Native Hawaii/Other Pacific Islander

Non-Hispanic

Other

Which best describes your cultural identity?

*Select all that apply

African

Caribbean

Central American

Cuban

East Asian

European

Haitain

South American

South Asian (ie. Indian)

US Black/African American

Other

If you selected other, please specify your race and ethnicity:

If you selected other, please specify your cultural identity:

Age Group

*Select One

Under 18

18-24

25-34

35-44

45-54

55-64

65 or Above

Which platforms do you frequently use? (select all that apply)

*Select all that apply

Facebook

Twitter / X

Tiktok

Youtube

Other

If you selected other, please specify which platform:

Usage

For what reason do you use social media?

*Select One

Business

Recreational

Both

Please select below your most common social media usage times:

*Select all that apply

5AM - 8 AM

8AM - 10 AM

10 AM - 1 PM

1 PM - 4 PM

4 PM - 7 PM

7 PM - 12 AM

All day at random times

What is you #1 platform of use?

*Select One

Facebook

Twitter / X

Instagram

Tiktok

YouTube

Other

What is you #2 platform of use?

*Select One

Facebook

Twitter / X

Instagram

Tiktok

YouTube

Other

Which platform(s) do you not use at all? (select all that apply)

*Select all that apply

Facebook

Twitter / X

Tiktok

Youtube

Other

Is your audio usually on or off?

*Select One

Off

How do you use the different platforms, and explain why you make this choice?

Example: Which ones do you use for recreation? Which ones do you use for business/networking?

If you have a business account, and a personal account, on which one are you most likely to follow a small business?

*Select One

Business Account

Personal Account

Please explain your reasoning for your choice.?

Do you use the story feature on Instagram/Facebook?

*Select One

Yes, Instagram & Facebook

Yes, Instagram

Yes, Facebook

No, neither

Do you prefer subtitles on or off?

*Select One

Off

Do you prefer using stories selected to closest friends or family?

*Select One

Close Friends

Public (all followers)

I don't use stories

Do you watch stories before looking at your feed?

*Select One

Before my feed

After my feed

Intermittent with my feed

What kind of accounts do you like to follow?

News outlets, friends, positive, famous people, bloggers, etc.

What’s the main purpose you use social media?

Keep in contact with Friends/Family, Business updates, Daily News, Celebrity following, etc.

Content

What types of content do you engage with most?

*Select One

Videos

Gifs

Images

How likely are you to engage with a non-profit on social media?

*Select One

Very likely

Likely

Neutral

Somewhat unlikely

Unlikely

How likely are you to follow a non-profit or business organization?

Some choose to engage but not follow select accounts based on others potentially learning about their political stances or personal views *Select One

Very likely

Likely

Neutral

Somewhat unlikely

Unlikely

How likely are you to engage with a business on social media?

*Select One

Very likely

Likely

Neutral

Somewhat unlikely

Unlikely

How likely are you to engage with an influencer on social media?

*Select One

Very likely

Likely

Neutral

Somewhat unlikely

Unlikely

Do you read the entire caption when interacting with or reading a post?

*Select One

Yes

Do you click on the links in bios?

*Select One

Yes

Do you swipe through photos?

ie. a carousel of photos *Select One

Yes

What makes you most likely to watch a whole video?

*Select all that apply

Text that draws you in

Cover photo

Subject matter

Are you more likely to comment, tag or DM a friend in a post?

*Select One

Comment

Tag

Direct Message

Do you ever reshare/retweet posts? Why?

What kind of content do you like to see?

ie. News, Inspiring/feel-good stories, Funny, Resources, Job openings, Cartoons, etc.

What makes you engage with content more effectively?

How likely are you to share a post from a nonprofit?

With friends, coworkers, or Family *Select One

Very likely

Likely

Neutral

Somewhat unlikely

Unlikely

Design

What is most important to you regarding the design of a company/business post?

What elements attract you to a post's design?

*Select all that apply

Color Scheme

Imagery

Simple Layout

Elegant Design

Illustrations/cartoons

Words

People

What color scheme attracts you more?

*Select all that apply

Winter Blues

Autumn browns/yellow/orange

Bright spring

Summery yellows

Lighter with dark accents

Darker with light accents

Do you ever read infographics, and what may entice you to do so if not?

When you are looking at info for an event, do you read the graphic or the caption?

*Select One

Graphic first, then caption

Caption first, then graphic

Solely Caption

Solely Graphic

Is there anything else you’d like to share/clarify about your social media usage?